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Most founders think branding starts with logos and visuals. In this episode of Studio Hours, we share why every strong brand begins with a clear story. Learn the three questions to ask before investing in branding, the risks of skipping the story phase, and how to craft a story that gives your brand depth and authenticity. Perfect for founders, marketers, and creatives building with intention. 
00:00 – Welcome & episode intro
00:25 – The misconception: starting with branding first
01:15 – Why story is the root of every brand
02:00 – What a brand story really is
02:40 – What happens when story is skipped
03:30 – The cost of misalignment (time, energy, budget)
04:10 – Three questions to know if you’re ready for branding
05:00 – The value of working on your story first
05:40 – Using tools & feedback to refine your story
06:30 – Why your story must be easy to understand 07:10 – The soul of a brand vs. surface-level branding
07:55 – Closing thoughts & outro
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